Simon Sinek’s ‘Golden Circle’ vs Natalie Nixon’s ‘Creativity Leap’

Inspiration And Insights
2 min readMay 17, 2021
Natalie Nixon and Simon Sinek

Creativity emerges from the interplay of wonder and rigor.

That is the central message of The Creativity Leap, a fantastic book by Natalie Nixon. She taps into a background in cultural anthropology and fashion to create a book that struck me as somehow fundamental, connected to the core of what it means to be human. To be human is to create. It is what makes our souls sing. This is a book about innovation, but it doesn’t stop there — if you are an entrepreneur, an artist, an engineer, a writer, even an accountant, you’ll find ways to benefit from the insights in this book.

Creativity is a Competency

Wonder is our capacity to exercise awe, pause, dream, and ask audacious blue-sky-thinking questions. Rigor is our capacity to exercise discipline and deep skills, to pay attention to detail, and to spend time on task for mastery. Both are necessary for creativity to thrive. In fact, I define creativity as the as the ability to toggle between wonder and rigor in order to solve problems and deliver novel value.

Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand’s value proposition

Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. The Golden Circle theory explains how leaders can inspire cooperation, trust and change in a business based on his research into how the most successful organizations think, act and communicate, if they start with why.

Marketers will find the most value in his Golden Circle model, which helps give focus to how a business can stand out from similar competitors by communicating its differences.