Unlocking Growth: The Power of a Strong CEO-CMO Partnership- Julie Roehm
When I came across the article “The Power of Partnership: How the CEO–CMO Relationship Can Drive Outsize Growth”, I was captivated by its insights on the critical role of collaboration between CEOs and CMOs. The article highlights the growth potential that lies within a well-defined and revitalized partnership between these two key roles. The article argues that “CEOs who place marketing at the center of their growth strategy are twice as likely to achieve greater than 5 percent annual growth compared to their peers.” This point resonated with me because it underscores the pivotal role marketing plays in driving business success. In my experience, aligning marketing strategies with overall business objectives has consistently led to significant growth and transformation.
Modern marketing has evolved into a complex discipline that requires a deep understanding of data, consumer journeys, and technical skills. A compelling point from the article is the importance of building a shared conviction in modern marketing methodologies. The authors state, “CEOs and CMOs must build a shared conviction in modern marketing and align on the right metrics.” When marketing roles are fragmented, it leads to a lack of clear ownership and accountability for growth. This alignment helps ensure that both parties are working towards the same objectives and can accurately track the impact of marketing on business growth.
The importance of agility and adaptability in the CEO-CMO partnership is another crucial point. In today’s rapidly changing market landscape, being able to quickly pivot and respond to new opportunities or challenges is vital. An agile partnership enables companies to stay ahead of the curve and maintain a competitive edge.
My career has seen numerous transformations, whether bringing an idea to life or fostering a diverse organization. These experiences advance strategic initiatives like digital transformation and customer acquisition while enhancing board effectiveness through greater diversity. Embracing these changes allows for continued growth and success in an ever-evolving marketplace.
Click here to read the full article.
Julie Roehm is an innovative customer-centric marketer known for strategizing profitable corporate turnarounds with fast revenue growth via capturing stories that resonate with clients. She was named “Marketer of Year” by BrandWeek, Brand Innovators ‘Top 50 Women in Brand Marketing’, the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother’s “Top 25 Women”. She’s on the forefront of new marketing ideas, and being result-oriented, she uses her vast marketing experience in all facets of business strategy and marketing execution to help deliver the message of the brand.
Connect with Julie on LinkedIn.
