AI and the Future of Media: Unlocking New Possibilities for Growth and Innovation - Jason Harvey
I recently read an interesting article about the transformative role AI is playing in the media landscape. The article explored how AI is reshaping content creation, delivery, and consumption, emphasizing its rapid adoption in the industry. As someone who believes strongly in the power of innovation to create value and foster inclusive growth, I couldn’t help but reflect on the broader implications of this technology — not just for media but for communities at large.
What struck me most was the emphasis on AI’s ability to provide personalized experiences for viewers. In a world where consumer expectations are higher than ever, AI offers a unique solution to meet the demand for content that speaks to individual preferences. Data from Google Cloud shows that 81% of viewers now expect personalized experiences from streaming services. Personalization is key to building lasting relationships, whether in business or content creation. AI allows companies to retain audiences and create deeper connections with consumers.
Beyond the technical aspects of AI, what truly excites me is its potential to drive inclusivity. AI can democratize content in ways that were not possible before. For instance, AI-driven content translation and localization allow audiences to consume media in their native languages while retaining the original tone and ambiance. This innovation can help bridge cultural divides and promote inclusion, offering a platform for voices that have been historically marginalized.
From an entrepreneurial perspective, AI creates significant opportunities for value creation. By automating repetitive tasks, businesses can redirect resources toward strategic initiatives that lead to new revenue streams and innovation. This is about creating sustainable businesses that not only generate profits but also contribute positively to their communities.
However, the adoption of AI does come with challenges. The article addressed concerns around hyper-scaling, data privacy, and social acceptance, all of which must be handled thoughtfully. Businesses must ensure that they maintain control over their data while being transparent about AI usage. It’s essential to consider the societal impact of AI and how it will affect the way we perceive and interact with media.
AI is a catalyst for change that can revolutionize how we create, consume, and interact with content. It’s an opportunity to innovate, create value, and foster inclusivity on a global scale. By approaching AI responsibly, we can shape a better, more connected future that benefits businesses and communities alike.
Read the original article here.
Jason Harvey is a C-level business leader with over 20 years of experience growing both small and multinational companies. He specializes in developing innovative strategies that transform businesses, optimize operations, and create lasting value. Passionate about community empowerment, Jason focuses on fostering inclusive teams and driving positive impact.
Connect with Jason on LinkedIn.
