Margaret Mead and the Power of Visibility — Anouk Pappers
March is National Women’s History Month, a time to honor the women who have shaped our world. Some did so through bold action. Others, through ideas that changed the way we see ourselves and each other. One such woman is anthropologist Margaret Mead, whose work continues to inspire me.
A student once asked Margaret Mead, “What is the earliest sign of civilization?” The student expected her to say a clay pot, a grinding stone, or maybe a weapon. Mead thought for a moment, then she said, “A healed femur.”
A femur is the longest bone in the body. In societies without modern medicine, it takes about six weeks of rest for a fractured femur to mend. A healed femur shows that someone cared for the injured person, did their hunting and gathering, and offered protection until they recovered. Mead explained that in a world ruled by the law of the jungle, no healed femurs are found. For her, the first sign of civilization was compassion and care for others.
This insight is a powerful reminder that progress is built on support, not just survival. I keep this lesson close to my heart in my work. In 2012, I realized that 90% of the leaders I interviewed were men. That moment of recognition led to our mission of helping women build strong online narratives to enhance their visibility and success.
With 50% of the world’s population being women, equal representation in leadership is not just fair; it is logical. Yet, systemic barriers remain. Many talented women struggle to be seen, heard, and recognized for their contributions. Their expertise, achievements, and leadership potential deserve a platform.
Throughout history, storytelling has been a tool for shaping legacies. Personal branding is a modern extension of this tradition. It is not about self-promotion. It is about owning your story, defining your values, and ensuring that the world can see the authentic you. Women should not have to wait for opportunities; they should position themselves for the roles they deserve.
Margaret Mead spent her career studying the impact of culture on human behavior. She challenged assumptions about gender roles and championed the idea that society shapes identity. Her work reminds us that change is possible when we question the status quo. Her words still resonate today: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
As we celebrate International Women’s Day and its 2025 theme, “Accelerate Action,” we must move beyond conversations. Visibility matters. By sharing your narrative, you can inspire others. When women take control of their stories, they shape the future.
Margaret Mead taught us that civilization begins with care. Let’s extend that care to ensuring that women have the visibility and recognition they rightfully deserve.
A brand anthropologist who has been storytelling for brands since 2002, Anouk Pappers has interviewed over 900 CEOs, CMOs and business owners and published 15 books. Anouk’s primary focus is on working with leaders to define their personal brand and pinpoint their narrative. Her company, Signitt, enables people to align their online presence with their personal brand. This positions them for their next professional goal, including board seats, promotions, client acquisitions, investor relations, and career transitions.
Connect with Anouk on LinkedIn.
