Personal Branding In The Digital Age: Why It Matters - Ananya Gupta

Inspiration And Insights
3 min readOct 11, 2023
Image from Unsplash by Ales Nesetril

In the digital age, personal branding has become increasingly vital, and it’s a subject I’m deeply passionate about, assisting clients in crafting their unique identity. Your personal brand serves as a beacon in the sea of social media profiles, differentiating you and drawing the attention of potential employers or clients. “Personal Branding In The Digital Age: Why It Matters,” by Ryan White from Forbes underscores the importance of personal branding in the digital era and guides you in creating an authentic and distinctive personal brand.

“A personal brand allows you to control your own narrative and can help you stand out from the competition.”

To begin, identify what makes you unique and what values you stand for. This forms the foundation of your personal brand. Craft content that reflects this essence through blog posts, social media updates, and videos, allowing you to communicate your story effectively.

An actionable first step is selecting a platform that aligns with your strengths and committing to consistent daily posting for a year. Leverage your skills, whether it’s communication, charisma, or storytelling, and choose the platform that best complements them. Initially, focus on mastering one platform before expanding to others, with the ultimate goal of achieving a presence across major social media channels, enabling you to be “omnipresent.”

“The end goal, however, should be to have a presence on all of the major social media platforms.”

In content creation, long-form content can serve as a valuable resource, which can be repurposed into shorter pieces with the help of your team or a virtual assistant. Utilize your downtime during commutes or travel to create quick, valuable content snippets, taking advantage of modern smartphone capabilities.

“With current smartphone capabilities, there is no reason why we shouldn’t have quality content to post.”

Consistency is key; maintain uniform branding, utilizing consistent language and imagery across all platforms. An effectively cultivated personal brand can help you realize your objectives.

A personal brand transcends mere appearances of success. It’s a reflection of who you are and what you offer. Building a personal brand involves a range of strategies, from creating a personal website to participating in industry events, all underscored by consistently delivering high-quality work showcasing your skills and abilities.

“Creating a personal brand is about more than simply projecting an image of success and importance. To truly stand out from the crowd and succeed in today’s competitive world, it is important to develop a personal brand that reflects who you are as an individual and what you have to offer.”

The article outlines the journey of personal branding which typically unfolds in the listed five phases:

1. Intention: Gain clarity on the problem you’re solving, the solutions you bring, and the message you carry to the world.

2. Foundation: Establish the core elements of your brand, such as social media, website, and digital press.

3. Attention: Focus on driving awareness and attention to your brand.

4. Conversion: Turn attention into tangible outcomes, be it paid opportunities or achieving specific goals.

5. Retention: Sustain and nurture the relationships you’ve cultivated.

“By incorporating these strategies into your personal branding efforts, you can build awareness of your unique talents and qualifications, thereby establishing yourself as a true professional within your field.”

Creating a personal brand may seem daunting, but the effort is undoubtedly worthwhile. By following the guidance provided in this post, you can establish a solid foundation for your personal brand and commence telling your unique story. Don’t delay; begin building your personal brand today.

Connect with Ananya on LinkedIn.